> kohl's | retail lifestyle
I developed the Kohl's Colors campaign's visual iconographic methodology and oversaw its rollout.
It was a fully integrated advertising campaign that spanned multiple seasons. Included were hundreds of components including charming lifestyle showcase tv spots that highlighted Kohl's premium brands, plus over 250 special sale spots, print ads, a full range of in-store, marketing promotions, mailers, and more. Taught Kohl's in-house creative team of roughly 20 designers to implement the campaign concept across all areas.
> kohl's colors tv
A selection of my showcase cornerstone spots that set the stage for expansive multi-dimensional campaigns. As Creative Director I developed the graphic concepts developed storylines with copywriters, and oversaw all creative aspects from start to finish, including working with producers, directors, editors, animators, sound, overseeing every aspect in the development of an extensive range of spots.
Kohl's | Colors campaign | Fall
Kohl's | Colors campaign | Winter Holiday